Eliminate creative guesswork with systematic performance prediction. Based on conversion psychology research and analysis of thousands of high-performing campaigns.
The 25-point scoring system is based on extensive research from leading marketing psychology studies and analysis of performance data from thousands of campaigns across subscription businesses.
The 5x5 structure (5 categories × 5 points each) provides sufficient granularity for meaningful performance differentiation while remaining cognitively manageable for consistent application. Each category represents a critical decision-making factor in the customer conversion process.
Research indicates that 21+ point scores correlate with 85% accuracy to top-decile campaign performance, while scores below 16 consistently predict below-average results across all platforms and industries.
Will it stop the scroll within first 3 seconds?
Breaks expected visual or content patterns in the feed
Visual elements that stand out from platform norms
Opens knowledge loops that demand completion
Dynamic elements that catch peripheral vision
Audio elements that enhance attention capture
Triggers specific emotions in target audience?
Creates urgency through scarcity or time pressure
Leverages crowd psychology and authority
Connects to desired identity or social position
Amplifies awareness of current pain points
Helps audience envision positive outcome
Core promise immediately clear?
Core benefit explained in simple terms
Specific results rather than vague benefits
Clear timeline for benefit realization
Unique positioning versus alternatives
Credible claims with supporting evidence
Creates urgency and action clarity?
Compelling verbs that drive immediate action
Time or quantity pressure for action
Obvious and simple next action
Reduces perceived risk of taking action
Eliminates barriers to action completion
Contains "sticky" elements for recall?
Distinctive approach or perspective
Strategic repetition for memory reinforcement
Narrative elements that aid retention
Natural brand association and recall
Elements that encourage social sharing
Score interpretation and recommended actions based on validated performance correlation data from thousands of campaign deployments across subscription businesses.
Green light for immediate testing
Deploy immediately with confidence
Good foundation requiring refinement
Strengthen weak categories before testing
Fundamental issues need addressing
Major revisions needed
Start over with new approach
Abandon current approach
Score creative concepts before full development. Identify optimization opportunities early in the process to save time and resources.
Use scoring insights to guide creative development. Focus on strengthening weak categories while maintaining strong performance areas.
Compare predicted scores with actual performance. Refine scoring accuracy and identify patterns for future optimization.
Apply 25-point system to new weekly concepts. Ensure all delivered creative meets minimum 21-point threshold before client delivery.
Compare actual performance with predicted scores. Identify correlation patterns and optimization opportunities for future scoring refinement.
Refine scoring criteria based on weekly performance data. Update category weightings and factor importance for improved accuracy.
Score competitor creative using the same framework. Identify market trends and emerging performance patterns for strategic advantage.
Access weekly creative concepts pre-scored with our 25-point system. Only exceptional concepts (21+ scores) delivered to your inbox every Monday.
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