Implement sophisticated multi-touch attribution modeling to accurately measure CAC, optimize marketing spend, and drive revenue growth. Based on proven enterprise attribution methodologies adapted for subscription businesses.
The right attribution model depends on your business stage and data maturity.Start with what you can implement effectively, then evolve as your organization grows.
Configure your attribution model parameters and see the impact on CAC calculation and budget allocation decisions.
See how different attribution models affect CAC calculation and budget allocation
Configure your channel data and click calculate to see attribution impact
Note: This calculator provides directional insights based on standard attribution models. Actual implementation requires detailed customer journey mapping and may vary based on business specifics.
Before implementing attribution, map all customer touchpoints from awareness to conversion and beyond. This foundation ensures no critical interactions are missed.
Different business models and customer journeys require different attribution approaches. Select and configure the model that best reflects your customer acquisition reality.
More credit to touchpoints closer to conversion
40% first touch, 40% last touch, 20% middle
ML-based credit assignment using conversion data
Transform attribution data into actionable insights for budget allocation, channel optimization, and revenue forecasting.
Instead of simple last-click CAC, calculate the true cost based on each channel's attributed contribution to conversions.
Download our comprehensive toolkit including technical specifications, SQL queries, data schema templates, and step-by-step implementation guides.
Use attribution insights to systematically reduce customer acquisition costs.
Claim 10 Free CreditsCompare your attribution sophistication against industry leaders.
Claim 10 Free CreditsMulti-touch attribution specialized for D2C and consumer subscription brands.
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