The complete strategic framework to reduce customer acquisition costs by 30-50% for subscription businesses. Based on methodologies proven at enterprise scale, adapted for $500K-$2M ARR companies.
Current state analysis and baseline establishment
High-value segment identification and targeting
Budget allocation and channel performance optimization
Data-driven creative development and testing
Accurate CAC measurement and optimization
Landing page and funnel optimization framework
KPIs, dashboards, and continuous optimization
90-day execution plan with milestones
Use our strategic calculator to estimate potential savings and get personalized recommendations based on your current acquisition metrics.
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Methodology: Calculations based on industry benchmarks and optimization patterns observed across 100+ B2B SaaS implementations. Individual results may vary based on specific business factors and implementation quality.
Before optimizing CAC, establish a comprehensive baseline of your current acquisition performance across all channels and customer segments.
The most impactful CAC reductions come from focusing acquisition efforts on customers with the highest lifetime value and lowest acquisition costs.
A $2M ARR project management SaaS was experiencing unsustainable CAC growth. Their blended CAC had increased from $180 to $340 over 18 months while LTV remained flat at $1,200.
Download our comprehensive toolkit including templates, checklists, and strategic frameworks. Plus, get a free CAC audit consultation to identify your biggest opportunities.
Interactive calculator to estimate your CAC reduction potential and ROI.
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