The Story Behind Weekly Ad Templates for Startups
From spending $250MM+ in ad budgets to creating affordable ad strategy for startup teams. Learn why we built the most founder-friendly creative intelligence service.
Brian Apsics
Founder & Creative Strategist
"After managing $250MM+ in ad spend for Fortune 100 companies, I realized startup founders needed the same strategic frameworks - just at startup pricing."
From Fortune 100 to Startup Founders
Why I left high-paying agency work to serve startup teams with limited budgets
The Problem I Saw Everywhere
After years of managing massive ad budgets for Fortune 100 companies, I kept meeting brilliant startup founders who were burning through their limited marketing budgets with no results. They had amazing products but were stuck trying to figure out creative strategy on their own.
Traditional agencies wanted $5K-15K per month with 6-month contracts - impossible for most early-stage startups. Freelancers were hit-or-miss. AI tools gave generic templates that didn't work. Meanwhile, these founders were spending 10-20 hours per week trying to create ads that would actually convert.
I realized there was a massive gap between what startup founders needed and what the market was providing.
What Startups Were Getting
- • $5K-15K/month agency minimums
- • 6-month contracts they couldn't afford
- • Generic AI-generated templates
- • Hit-or-miss freelancer quality
- • No strategic thinking behind creative
What Startups Actually Needed
- • Startup-budget friendly pricing
- • No long-term commitments
- • Proven, strategic templates
- • Weekly fresh concepts
- • Direct founder-to-founder guidance
The Solution: Weekly Creative Intelligence
Instead of monthly retainers, what if startup founders could get professional ad strategy delivered weekly? Pay only for the weeks they need it, cancel anytime, restart anytime?
I took everything I learned from managing $250MM+ in ad spend - the strategic frameworks, the performance scoring systems, the trend analysis - and packaged it into bite-sized weekly deliveries that startup teams could actually use.
The result: Professional creative strategy at startup pricing, delivered every Monday.
The Experience Behind Every Template
Professional creative strategy backed by real Fortune 100 experience
Strategic Frameworks We Use
Creative Development
- • 25-point performance scoring system
- • Audience psychology and emotional triggers
- • Platform-specific optimization strategies
- • Direct response copywriting frameworks
- • A/B testing and iteration methodologies
Strategic Intelligence
- • Competitive analysis and trend monitoring
- • Weekly trend intelligence and insights
- • Performance benchmarking and optimization
- • Budget allocation and ROI optimization
- • Campaign launch and scaling strategies
Our Philosophy: Founders First
Every decision we make is filtered through one question: "Does this help startup founders succeed?"
🚀 Startup-First Pricing
We charge $5-99 per week instead of $5K-15K per month. No contracts, no minimums, no BS. Pay for what you use, when you use it. Founded by someone who's bootstrapped companies and understands cash flow constraints.
⚡ Speed Over Perfection
Startups need to move fast and test quickly. We deliver fresh concepts every Monday so you can launch, learn, and iterate. Perfect is the enemy of launched - we optimize for speed to market while maintaining strategic quality.
🎯 Results-Focused
Every template is scored using our 25-point performance framework. We don't create "pretty" ads - we create ads that convert customers. Each concept is validated against real-world performance data from $250MM+ in managed spend.
🤝 Founder-to-Founder
This isn't just a service - it's one founder helping other founders. I've been where you are: limited budget, wearing multiple hats, needing professional results without agency overhead. Every template comes with the strategic thinking behind it.
How We Work
Our approach to delivering weekly creative intelligence
Monday Delivery
Fresh creative concepts delivered every Monday morning, so you can plan your week and launch by Friday.
Strategic Thinking
Every template includes the strategic reasoning behind it - audience psychology, platform optimization, and performance expectations.
Trend Integration
We monitor trending content and integrate relevant patterns into your templates, keeping your brand current without chasing every fad.
Founder Support
Direct access to strategic guidance when you need it. This isn't just templates - it's ongoing creative intelligence for your growth.
Ready to Work Together?
Start with our free templates, then upgrade to weekly delivery when you're ready for consistent creative intelligence.
Questions? Let's talk founder to founder:
brian@apsicsmedia.com